Politics and the power of storytelling, or How strong narratives help win elections

It’s become a mantra of our time that winning elections is about emotion not rational argument. That feelings, in today’s politics, trump facts. But how do you go about harnessing emotion? How do you convert it into electoral success? One of the most powerful tools for playing on people’s emotions is storytelling – and this […]

The meaninglessness of meaning, or Brexit as a metaphor

Yesterday afternoon during Prime Minister’s Questions, Theresa May was asked by one of her own MPs if she could ‘inform the House at what time it was decided that Brexit means Remain?’ The question capped a week of chaotic wrangling within the government about how this single, seemingly straight-forward word should be defined, and who […]